Boys and Girls Clubs of Chicago
Every year the Boys and Girls Clubs of Chicago hosts the Youth of the Year Awards fundraising gala. A major part of the event is a video featured right before the ask for donations. The video is meant to appeal to potential donors’ emotions and answer the question, “why should I give?” This is the 2021 video, which highlighted how the pandemic affected the kids in the Boys and Girls Clubs. Role: copywriter.